Patterns of Play is a creative agency and online shop. We work with brands and artists all around the world helping people understand the beautiful game in beautiful new ways.



We work on projects for clients helping them to engage and communicate with their football audiences. From pitch-side beach huts to Oxford Street flagships, we've worked with brands, organisations and clubs from all levels of the game.



Our online shop celebrates the design, nostalgia and beauty of football culture through a curated collection of products. We collaborate with creatives from around the world bringing new life and understanding to football as we know it.



Since forming in 2015, we’ve also hosted various pop-up exhibitions across the UK. Each show celebrates a different football theme and provides a platform for our network of artists to showcase and sell their work.


If you have an agency enquiry or collaboration you’d like to discuss then please get in touch.